It has been a staple in Christmas stockings for decades but the Blue Peter annual is being ditched this year because of plunging sales.
Publishers of the hardback, which has a history dating back to 1965, admit it can no longer compete with the likes of modern favourites such as The Simpsons and The Beano.
They had planned to release a 2012 volume but were forced to scrap the idea after shops failed to show enough interest.
Read the full article published in The Telegraph Online in 2011 here:
http://www.telegraph.co.uk/culture/books/booknews/8779762/Blue-Peter-annual-scrapped-following-sales-slump.html
Editor:
I love how they refer to The Beano as a 'modern favourite' - though apparently The Beano was the top selling annual in 2010 followed by Doctor Who.
The highest-selling annual of 2010 was The Beano with 201,277 copies – followed by Doctor Who (140,044) and Peppa Pig (133,651). Data from 2010 reveals that the children's annuals market is worth £15m a year made from the sale of more than four million units.
Publishers of the hardback, which has a history dating back to 1965, admit it can no longer compete with the likes of modern favourites such as The Simpsons and The Beano.
They had planned to release a 2012 volume but were forced to scrap the idea after shops failed to show enough interest.
Read the full article published in The Telegraph Online in 2011 here:
http://www.telegraph.co.uk/culture/books/booknews/8779762/Blue-Peter-annual-scrapped-following-sales-slump.html
Editor:
I love how they refer to The Beano as a 'modern favourite' - though apparently The Beano was the top selling annual in 2010 followed by Doctor Who.
The highest-selling annual of 2010 was The Beano with 201,277 copies – followed by Doctor Who (140,044) and Peppa Pig (133,651). Data from 2010 reveals that the children's annuals market is worth £15m a year made from the sale of more than four million units.
No comments:
Post a Comment